Advertising Becoming A Companion Of Modern Life Media Essay

Advertising Becoming A Companion Of Modern Life Media Essay Now day advertising has craftily become an certain companion of modern life that we cant escape and keep away from, in fact its an intrinsic part of our daily lives. Everyones daily life and the life of many purchasers is affected by advertising. Consumer use advertising for its in-formativeness, as well as its entertainment value (Hoch and john Deighton 1989). It provides them with cues and clues to help, understand and appreciate their feelings. And in this manners it can change the nature of the response. Advertising helps consumers interpret these experiences and it recommend what should be noticed. When advertising works in this manner, it can exert an insidious effect on consumer behaviour. The importance and power of advertising, is not only just so much economic, but cultural. Advertising is not just a business expenditure undertaken in the hope of moving some merchandise off the store shelves, but is rather an integral part of modern culture (Goldman, Montagne,1986) Its significance comes in impact in consumer capitalism, where individuals depend on it for meanings, a basis of social information embedded in commodities that mediate interpersonal relations and personal identity. Advertising should therefore be conceived as an important institution in the consumer society because it produces patterned systems of meaning that play a key role in individual socialization and social reproduction. As to Encouraging current users to increase consumption of a product, generating more sales leads, increasing brand awareness, increasing repeat purchases, and supporting the personal selling effort are some specific objectives for advertising. As China hastens its transformation to a market economy, its advertising industry has witnessed one of the fastest expansion rates in the world. However very few researches have been done on Chinese advertising industry though there are many researches in advertising in the western world. The key issue remains how to establish whether there are important differences in cultural values among nations and to what degree those values affect advertising effectiveness. Problem of the Statement Since advertising start booming in China in the early 1979, it has become significantly an increasing important industry in the country. Many researchers have been made on advertising industry in the west and became one of everyday activity in the current market. However researches on Chinese advertising has generally been limited to journal articles, and chapters in books devoted to international advertising or international marketing as a whole. The entering of foreign advertising, growth, and operation in China has big significance to Chinese society and culture in general and to Chinese advertising in particular. Major western advertisement companies that are present in China are playing big role in changing the culture of new generations to the new era of modernization. As companies based in the United States and Europe continue to expand their markets globally, China, with its one billion plus population, has become a favourable market. Although these companies have attempted to implement Western-style advertising in China, most have yet to make substantial headway into the Chinese consumer awareness. The relative newness of advertising as a social phenomenon in China has created great difficulties for measuring advertising or marketing success in China (Lohtia, Wesley, and Linda (1994). These difficulties stem, in large measure, from Westerners lack of understanding of how to market their products and services directly to consumers in an ancient Eastern culture such as China. As advertising is a cultural product in its own right, when the East meets the West without a conjoining point, the marketing costs borne by advertisers could be unexpectedly exorbitant; such costs may come in the guise of missed opportunities or, worse yet, a battered product image. This argument lends support to proponents of the specialization approach in global advertising, even though the barriers to developing that specialized advertising approach may be many and difficult to anticipate (Donthu, Naveen, 1998). Moreover as far as legal issues concerned until the recent time the absence of clearly provided law on the area is another major problem for the industry and created vacuum for illegal advertisers, As a result big number of customers get in to trouble by unfair advertisement. The Purpose of the Study The purpose of our research is to investigate how consumers interpret and understand advertising that uses global or local appeals in China. Many companies are interested in the enormous potential of this worlds most populous market, which now also has the fastest-expanding advertising industry in the world. The country is awash in a mix of foreign and local goods, images, advertising appeals, and consumption ideas, and as a whole, there has been an increase in using Western appeals in advertising (Zhou, Nan, and Linming Meng, 1998) while at the same time, foreign advertisers tend to adapt their advertising to a Chinese context to varying degrees. Based on the above mentioned situations the purpose of the study is to examine cultural values as reflected in Western and Chinese advertising appeals. Also purpose of this study is also to assess a consumer-response approach to learn how Chinese consumers react to television and print advertisements with varying emphases on the global, foreign, or Western advertisings with regard to cultural differences to read the advertisements. The purpose of this research is also to examine what role advertising is playing in marketing and how it peruse people. Particularly what is the image of Chinese people on the development of advertising in China and to identify how they merge it to their own culture. Moreover we will try to examine which channel or media is the most preferable to advertise in the Chinese society. By learning more about the interplay of culture and advertising, marketing and advertising managers are in a better position to decide whether advertising using global appeals or local appeals is more appropriate for communicating with Chinese consumers. Research Methodology As mentioned before, books and other research documents are very limited for Chinese advertising industry. So the study is an explorative qualitative study and all primary and secondary data has been assessed in qualitative way rather than numerical or quantitative method. The primary data comes from the interviews and direct information is used from selected enterprises and factories, from their annual reports and different related resources materials. The selected companies are from different industries such as: food, cosmetics, fashion, medicine and in the same time consumers that have been selected are from somehow related to those industries. In addition direct verbal interview were performed with some of the managers from the selected factories. Conclusion (part of) Although the scale of foreign investment in the advertising industry is relatively small, it has helped introduce advanced technologies, management experience and talented personnel to the industry, and has improved the overall level of Chinas advertising industry. Despite some controversial foreign advertisements hurt the feelings of some local consumers but still foreign advertising companies are doing well and making huge contribution for the development of advertising industry in China. Regarding cultural issue Chinese companies and consumers are not facing only marketing challenges but also cultural challenges from international adv companies. According to the finding, in one way or another Chinese young generation is dominated by western custom and culture, so local companies should move fast to protect the culture from western cultural invasion. As the most dominant advertising medium, television was the most likely to be remembered and talked about. As a result according our finding many big and medium companies chooses TV as the best media to advertise their product and service. However many small local enterprises chooses newspaper and flyers.

Tobacco Smoking :: Argumentative Persuasive Example Essays

Tobacco smoking first started sometime in the 1400s. It was invented by natives in the Bahamas Islands. Instead of just pulling out a paper rolled cigarette, they had pipes. One end of the pipe was filled with burning tobacco leaves, while the other end of the pipe was where they inhaled the smoke. Many people all over the world today have been taken into this habit. Worldwide, there are approximately one billion smokers. This habit is extremely addicting because of a substance called nicotine found within each cigarette. Once a person is sucked into this dirty habit, it is hard for them to quit.   Ã‚  Ã‚  Ã‚  Ã‚  The smoke from a cigarette, consists of 100 million more harmful substances than the most polluted air. It also contains chemicals in it that many people don’t know of. Some of these chemicals include acetone (nail polish remover), ammonia (a household cleaner), cadmium (battery acid),and formaldehyde (preserves dead bodies). All of these chemicals are found in just one cigarette. These chemicals aggravate asthma and allergies by directly bothering the respiratory membranes. Because of this, it can trigger the production of excess mucus and cause sensitive airways in the lungs to tighten.   Ã‚  Ã‚  Ã‚  Ã‚  Tobacco smoking is the largest cause of death that can be prevented. Everyday, about a few thousand people die from this fatal death stick. This means that every eight seconds. This kills more people than the worst epidemic diseases. Tobacco even affects your physical appearance. It can make your skin wrinkled and older looking, cause your teeth to turn yellow, and give your breath and clothes a dingy odor. Researchers say that smokers who smoke 10-20 cigarettes a day live on an average of five years less than non-smokers. To look on the bright side, if smokers quit, it is possible that the damage done to the lungs can be repaired.   Ã‚  Ã‚  Ã‚  Ã‚  Cigarette smoke is so dangerous and so powerful that it can cause 17 different kinds of cancer. The cancer that is the most obvious and seen most often is lung cancer. Other places where cancer can sprout are in the throat, gullet, mouth, esophagus, pancreas, stomach, kidney and the bladder. Not only does tobacco smoke cause cancer, it can cause chronicle cough and bronchitis.   Ã‚  Ã‚  Ã‚  Ã‚  However, tobacco smoke doesn’t only cause many harmful and fatal diseases, but it also influences things like asthma, angina, hay fever, allergic rhinitis and shiver. Inhaling the smoke does a lot of harm to both

The Causes of the American Revolution Essay -- Essays on American Revo

The American Revolution began for many reasons, some are; long-term social, economic, and political changes in the British colonies, prior to 1750 provided the basis for and started a course to America becoming an independent nation under it's own control with its own government. Not a tyrant king thousands of miles away. A huge factor in the start of the revolution was the French and Indian War during the years of 1754 through 1763; this changed the age-old bond between the colonies and Britain, its mother. To top it off, a decade of conflicts between the British rule and the colonists, starting with the Stamp Act in 1765 that eventually led to the eruption of war in 1775, along with the drafting of The Declaration of Independence in 1776. Originally the fighting between Britain and France began in 1754 with a quarrel in North America. It had two different names. In America it is known as the French and Indian War. In Britain and Europe it is known as the Seven Years? War, because the fighting lasted from 1756 to 1763. A result of the French and Indian war was a British decision to reconsider its relationship with its colonies. Prior to the French and Indian War, Britain had loosely controlled its colonies. British leaders regarded the colonial government as inferior. As long as only a few serious conflicts between Britain and America occurred, the British government permitted colonial assemblies to oversee the royal governors and to pass new laws that suited to the needs of the colonists. In addition, the British did not always enforce their laws in the colonies. For example, the British Customs Service, which was unproductive, understaffed, and open to corruption, did not enforce the Molasses Act of 1733. British leaders did not insist on strict enforcement of this tax or other commercial duties because thriving American trade was making Britain very wealthy and powerful nation. British statesman and political theorist Edmund Burke, a orator who successfully championed many human rights and causes by bringing people to attention through his moving speeches. Described his country?s policies toward the colonies as ?salutary neglect? because he believed their leniency was actually beneficial. As a result of this salutary neglect, the colonists developed a political and economic system that was virtually independent. They were loyal, although somewhat... ... Townshend duties on certain imported goods. Indeed, American patriots used tar and feathers to wage a war of intimidation against British tax collectors. These were the actions that made our country leap towards a revolution and eventually make it free. As the first line of the constitution says ?We the People of the United States, in Order to form a more perfect Union, establish Justice, insure domestic Tranquility, provide for the common defense, promote the general Welfare, and secure the Blessings of Liberty to ourselves and our Posterity, do ordain and establish this Constitution for the United States of America.?, and this selection along with the rest of the constitution still stands today and has not been changed or altered since it was made. Works Cited Carroll, Andrew, Letters for a Nation, Broadway New York, 1997 Gottschalk, Louis. "Cause of Revolution." Schenckman Publishing Company, Inc.: Cambridge, 2011. "American Revolution" Wikipedia https://en.wikipedia.org/wiki/American_Revolution Olsen, Keith W., et al. An Outline of American History. Web. 20 July 2015. http://202.194.48.102/englishonline/world/AmericanStudies/Am-history/index.asp The Causes of the American Revolution Essay -- Essays on American Revo The American Revolution began for many reasons, some are; long-term social, economic, and political changes in the British colonies, prior to 1750 provided the basis for and started a course to America becoming an independent nation under it's own control with its own government. Not a tyrant king thousands of miles away. A huge factor in the start of the revolution was the French and Indian War during the years of 1754 through 1763; this changed the age-old bond between the colonies and Britain, its mother. To top it off, a decade of conflicts between the British rule and the colonists, starting with the Stamp Act in 1765 that eventually led to the eruption of war in 1775, along with the drafting of The Declaration of Independence in 1776. Originally the fighting between Britain and France began in 1754 with a quarrel in North America. It had two different names. In America it is known as the French and Indian War. In Britain and Europe it is known as the Seven Years? War, because the fighting lasted from 1756 to 1763. A result of the French and Indian war was a British decision to reconsider its relationship with its colonies. Prior to the French and Indian War, Britain had loosely controlled its colonies. British leaders regarded the colonial government as inferior. As long as only a few serious conflicts between Britain and America occurred, the British government permitted colonial assemblies to oversee the royal governors and to pass new laws that suited to the needs of the colonists. In addition, the British did not always enforce their laws in the colonies. For example, the British Customs Service, which was unproductive, understaffed, and open to corruption, did not enforce the Molasses Act of 1733. British leaders did not insist on strict enforcement of this tax or other commercial duties because thriving American trade was making Britain very wealthy and powerful nation. British statesman and political theorist Edmund Burke, a orator who successfully championed many human rights and causes by bringing people to attention through his moving speeches. Described his country?s policies toward the colonies as ?salutary neglect? because he believed their leniency was actually beneficial. As a result of this salutary neglect, the colonists developed a political and economic system that was virtually independent. They were loyal, although somewhat... ... Townshend duties on certain imported goods. Indeed, American patriots used tar and feathers to wage a war of intimidation against British tax collectors. These were the actions that made our country leap towards a revolution and eventually make it free. As the first line of the constitution says ?We the People of the United States, in Order to form a more perfect Union, establish Justice, insure domestic Tranquility, provide for the common defense, promote the general Welfare, and secure the Blessings of Liberty to ourselves and our Posterity, do ordain and establish this Constitution for the United States of America.?, and this selection along with the rest of the constitution still stands today and has not been changed or altered since it was made. Works Cited Carroll, Andrew, Letters for a Nation, Broadway New York, 1997 Gottschalk, Louis. "Cause of Revolution." Schenckman Publishing Company, Inc.: Cambridge, 2011. "American Revolution" Wikipedia https://en.wikipedia.org/wiki/American_Revolution Olsen, Keith W., et al. An Outline of American History. Web. 20 July 2015. http://202.194.48.102/englishonline/world/AmericanStudies/Am-history/index.asp

The working student

The Working Student â€Å"All work and no play. † This saying refers to a lot of students that work and go to school. This is a very hard conundrum for students. Problems like when they can hang out with their friends, keeping their schedules cooperating, and missing key opportunities because they have school or work arise. There are many difficulties being a working student. One major problem for students is they want to hang out with their friends or play that new video game but they have work or school.Another example is a friend wants hem to go bowling but they cannot because they haft to study for a test. On the other hand a friend may want them to go see a movie after school but they cannot because they have work. Working students do not normally have free time. Students also haft to manage a balancing act with their work and school schedules. They haft to make shore they don't have work when they have a class. For less organized students this can be quite a task. So if they have a seven o'clock class they haft to make shore they don't have work at seven o'clock.Balancing schedules can be quite a here. The working student may also lose golden opportunities in both school and work. They might not get to Join that club because it meets at the time they haft to be at work. On the other hand they might lose a chance at that over time they need for that pay raise. The working student often loses opportunities like these. Students with Jobs face many difficulties. Whether It Is balancing schedules, having no free time, or losing that golden opportunity. These problems don't even hold a candle to all the problems the working student faces.

Pros and Cons

Nowadays the majority of women prefer hospital when they give birth, though there are other places offering apparent benefits for pregnant women outside the hospital setting. When a woman is preparing for birth she needs to make up decision where to have a baby. Many women would be surprised finding out that hospitals don’t always have available places for women who give birth. Therefore, women are seeking for new places outside hospitals and birth centers are possible the best ones.Hospitals provide only standardized care meaning the women are obliged to do things the hospital’s way without responding to their individual needs. In contrast to hospitals, birthing centers welcome women to walk around, to drink, to eat and to choose the most comfortable position when giving birth. Further, birth centers are claimed to be more private and intimate than hospitals. Patients get acquainted with al staff members and when it is time for women to give birth, she may be the only patient giving birth at that time.One more benefit is that birth centers provide more attention when they teach patients about breastfeed. Speaking about other advantages of birthing centers it is necessary to note that there are fewer medical interventions, higher commitment of medical staff, natural pain relief option, better freedom of movements during birth of baby and, finally, better conditions. Many birth centers provide help of doulas for future mothers.Doulas offer wide range of support for women including massage, aromatherapy, coping techniques and continuous reassurance. Support of doulas result in reduced cesarean rate, epidural requests, analgesia use and forceps delivery. Nevertheless, certain disadvantages of birthing centers exist. For example, centers have no available anesthesia. They have difficulties with transferring from centers to hospitals if there are complications with wither women or infant.Also birthing centers aren’t suited for women expecting tw ins, suffering from diabetes and having high blood pressure. References Birthing Center. Retrieved April 27, 2007, from http://www. americanpregnancy. org/labornbirth/birthingcenter. html Birthing Choices: Care Providers and Labor Locations. Retrieved April 27, 2007, from http://www. americanpregnancy. org/planningandpreparing/birthingchoices. html Rooks, J. & Weatherby, N. (1989). Outcomes of Care in Birth Centers. The New England Journal of Medicine, 321, 26, 1804-1811.

Footlocker

Rakann Ammari Fin 431, Exam #1 February 17, 2010 Foot Locker Incorporated: Risk Prevention Methods Foot Locker Incorporated (ticker symbol: FL) is a U. S. based company that operates worldwide. Their services include the sale of various athletic equipment, sports apparel and products. According to their company background, as of the beginning of 2009 Foot Locker operates roughly 3,600 retail stores in 21 countries worldwide (â€Å"About Us†).Although Foot Locker provides their goods through both local retail stores and an online based â€Å"direct-to- customers† program, my risk management tactics will primarily focus on local retailers and warehouses and their risks. The five risks I have chosen are employee theft within the local branches and through bank accounts, customer theft within the store, physical injuries to customers and employees on Foot Locker property, property damage to Foot Locker property due to obscene weather conditions and the risk of fluctuating p rices of necessary inputs that are used in the production of various Foot Locker goods including footwear.One of the most essential inputs in the production of footwear is rubber. As a risk manager, I must take into account the possibility of the cost of rubber increasing. According to the commodities index ran by indexmundi. com, the price of rubber has increased every month for the past 6 months. In January 2010, the price of rubber increased to $139. 73 from $92. 86 merely 6 months ago in August of 2009 (â€Å"Rubber Monthly Prices†). This nearly 34% increase in the commodity price of rubber could have devastating effects on Foot Lockers cost of production.This increase will potentially increase the cost of producing foot and athletic wear, which in turn will increase retail prices. The need for consumers to purchase high end Foot Locker products will then decrease as retail prices increase. Rubber remains the main input in producing footwear; however the leather used in e veryday footwear is prevalent enough to be looked at. Due to the fluctuating productivity and efficiency during the current economic downturn, buyers tend to be less predictable. â€Å"Earlier, the buyers anticipated sales trend and placed orders well ahead of time.But now they wait to ensure retail off-take before placing orders. Improving speed of operations even as one keeps cost down is important (â€Å"Business Line†). † This efficiency has brought down leather prices. â€Å"Leather prices are also dropping and this contributed to leather costs coming down to 50-60 per cent from 70 per cent (â€Å"Business Line†). † Although this decrease in leather costs could potentially help the cost of footwear production, the main input in footwear production is rubber. As the price of the main input of my product increases, I must be ready to counteract this risk.In doing so, I am also performing another risk by hedging the cost of my inputs. I must be willing to set a pre-determined price of rubber to be purchased from my wholesaler for a set amount time. Although I take the risk of the price falling below my set price, since the prices have increased at a constant rate for the past 6 months my current risk is dramatically lower. By setting the price 6 months ahead of time I, as a risk manager, potentially prevent the 34% loss that could have occurred over the past 6 months. Along with the speculative risk of price fluctuation, there are many pure risks that come when providing goods to consumers.Employee theft is one of the most common risks an employer or company takes on when doing business. â€Å"Every year billions of dollars are lost by businesses nationwide to employee fraud and theft and the number of incidents are rising. † (Schaefer 1). Employees could steal cash, merchandise, and illegally redirect customer account information to a private account. â€Å"A former Foot Locker employee was sentenced to five years probati on and ordered to pay nearly $26,000 in restitution for taking the company’s money to cover his Internet gambling debts (The Maui News). Although a prison sentence and or a large fine may be the consequences of such employee theft, the $385,000,000 of cash and cash equivalents (2009) available for theft seems to lure in potential thieves (â€Å"Balance Sheet†). The $1,120,000,000 in merchandise inventory available for possible theft is a savoring number to employees and even Foot Locker customers. Shoplifting is a prevalent crime within the United States that must be controlled by risk managers.During December of 2009, a Foot Locker in Atlanta, Georgia was robbed when â€Å"police arrested two adults and four juveniles in a smash and grab job. † (CBS Atlanta 1) Unlike employee theft, customer theft is limited to the $1,120,000,000 in merchandise inventory (â€Å"Balance Sheet†). Although the inventory and cash could potentially be recovered from the emplo yee(s) or customer(s) through a lawsuit, as a risk manager I would need to take preventative action. I would create loss control by having surveillance cameras both watching customer and employee actions.This includes surveillance on all cash registers and credit card machines. Also, I would inform both the customer and employee they are being watched and remind them of the potential prison punishment for any crime committed by posting signs throughout the store. For employees I would conduct thorough background checks to prevent the hiring of former high profile convicts. I would also spread the finances among various managers; I would not allow a single manager to keep track of or control the finances of any single retail store or warehouse.Finally, as a risk manager I would follow up on any customer complaints with any banking issues and take into account any reported suspicions by employees about other employee or customer theft. In order to further prevent loss, I would purchas e an insurance policy to insure any outsized amount of fraud or crime committed. Another risk held by business owners is the possibility of a lawsuit by customers and or employees for sustaining bodily injuries. Customers or employees may slip on an unmarked wet spot causing a concussion or other bodily harm.Also, a tall person might hit an unmarked metal shutter or sign. Injuries may range from a â€Å"no problem† scrap or bump to a serious lawsuit involving several injuries. An employee may sever his or her spine after falling off a 20 foot latter while trying to stock merchandise; or be severely harmed while operating footwear machinery within a company warehouse. The potential loss and costs can be irreparable depending on the lawsuit. Several precautions should be set in place. Prior to employment, I would mandate all employees to sign a contract indicating that a lawsuit against Foot Locker cannot be conducted.The contract would include bodily injuries. However, a sever ance package under workers compensation will be rewarded to all deserving employees pending a full investigation. As of 2009, company severance packages totaled $13,000,000 (â€Å"Balance Sheet†). I would also provide training on how to stock merchandise within a retail store; warn customers of a wet floor or potential harmful area; and teach employees how to operate equipment within a warehouse. For customer lawsuit prevention, I would have managers post clear signs where potential harm may occur.Also, I would post a sign right outside of every retail store transferring injury risk to all customers that step foot into a Foot Locker location. Furthermore, I would purchase several insurance packages against high stakes lawsuits from employees or customers that obtained bodily injuries on Foot Locker property. Using these measures reduces Foot Locker’s liability to customers and employees. However, the risk to Foot Locker’s property is always rampant due to prospe ctive weather disasters. The potential cost during a weather disaster such as a flood or a hurricane can be enormous.Although the idea of all of Foot Locker’s stores and warehouses being affected at the same time is highly improbable, the potential can be exceedingly high. The net value (purchase price subtracted by accumulated depreciation) of Foot Locker’s buildings, furniture, fixtures & equipment reached $223,000,000 in 2009 (â€Å"Balance Sheet†). This amount of loss could potentially bankrupt Foot Locker without the possibility of coming back into business. To prevent such a loss, Foot Locker could place their warehouses in locations with a lower potential for harmful weather conditions.Locations that tend to have a hotter climate with low wind gusts are ideal due to the low probability of property damage. Also, I would purchase insurance on all property, furniture and equipment that would covered a loss due to catastrophic weather. A precautionary mea sure to minor damage could be using flood bags during a flood and making sure exposed sections of property are sufficiently covered to prevent wind from damaging interior assets. To add on, in order to protect employees from harm a risk manager should make sure all emergency equipment is working roperly and all employees understand emergency procedures. As a risk manager, assessing risks and developing the appropriate amount of precautionary methods to prevent potential risks is essential. Keeping track of these risks while evaluating the possible loss is just as essential; and a well developed report will help subordinate these risks.ReferencePage Footlocker. com. â€Å"About Us. † 2010.   http://www. footlocker-inc. com/company. cfm? page=aboutâ€Å"Gambling Debts Over Internet Tied to Thefts. † Former Footlocker Theft Case. 2010. The Maui News. 7 February 2008. http://www. aproundtable. org/gamblingsruinedlives/im. htmlIndex Mundi. â€Å"Rubber Monthly Prices. â €  2010. http://www. indexmundi. com/commodities/? commodity=rubber&months=300Schaefer, Patricia. â€Å"Employee Theft a Big Problem. † Business Know-How. 2006. Attard Communications. http://www. businessknowhow. com/manage/employee-theft. htm

The Idea of Order at Key West

â€Å" The Idea of Order at Key West† Wallace Stevens, a imaginative poet, created a wonderful world of desire in the poem â€Å"The Idea of Order at Key West†. Line after line, new perspectives and curious thoughts popped into my head. Stevens creates the desire to want to decipher his puzzle of a poem. Stevens is a poet of many themes and perspectives, which led me to understand why I was coming up with so many different meanings behind this poem. In this particular poem, Key West being the muse, Stevens writes down the keys to the mystery, only to be unlocked if you dig deep into his poem.However, once unlocked, understanding the passion and mystery with each written word is a whole other activity. The speaker opens up the poem stating that â€Å"She sang beyond the genius of the sea. †Automatically, I am hit with a vision of a women standing on the shore, running away from the water as is grew closer to her toes, laughter being the song the sea couldn’ t amount to. The speaker then goes on to say that she was not mind nor voice. Nonexistent? No. This presence was very much alive in the sense of motion. The speaker, draw in by it's â€Å"empty†¦ mimic motion†, somehow understands the ovement. Emphasis on there being no physical form, but a being none the less. This possibly gives the speaker a sense of comfort. Being surrounded by a presence the speaker knew, but had a great desire to know more about it. In return, the speaker and company have empathy, constantly hearing a cry. The focus on a feminine figure was very obvious to me in the beginning of this poem. However, as the poem carries along, I am torn between what I think and what Stevens meant it to be. Continuing along, the presence becomes more mysterious. An open book for she was not a mask no more than was the sea.Water, for the most part, is a transparent substance. It makes sense that the speaker would use this metaphor, being in Key West where the water is crystal. The speaker makes it apparent that the sound is not that of the sea, but of the presence, â€Å"The song and water were not medleyed sound†. The speaker starts to clearly separate the presence from the surroundings of Key West. On the other hand, using the surroundings, the speaker defines the presence. Up to this point in the poem, I was sure that the feminine figure he so carefully described was a love of his. A women he longed for, but couldn't have.Once I read â€Å" she was the maker of the song she sang†, I changed my mind about who the muse was. It made sense that now, the feminine figure could possibly be a depiction of Mother Nature. A women who controlled the motion of the waves but herself had no motion. She was the cry they knew but was not of there own. The song was not the water, it was the wind as it crashed itself against the water, always pushing against that barrier. Every and all aspect led to this idea that the love was not a love of a woma n, but a love for the nature of women itself. The presence, something much larger than im, controlling all of the wonderful things he so desired and felt for. I was so sure about this notion, because I felt reassured by a verse. When the speaker said â€Å"it was she and not the sea we heard† I knew I had come across it all. Despite my reassurance, I instantly withdrew that notion when I came upon this verse, â€Å"repeated in a summer without end†. If the womanly figure was Mother Nature, then seasons would not be an issue. I was then left to recollect my thoughts. Sound, one of our five sense that allows us to soak up the chirping of the birds, crashing of the waves, and the beating of hearts.It seems to be the main drive of the speaker. Everything that the speaker explains comes from the song of Key West, the sound of Key West. Not knowing where it is from or what it is, the speaker so infatuatedly talks about a song and cry. I find it really ironic that the speaker creates a sense with the use of a sense. As you read you are painted a picture with the desire to listen to this song as well as ponder about the origin. The song, I believe, creates the desire to be at Key West and gives it life. To the speaker, the song becomes a song of tranquility amongst chaos, it calms him.The idea of order comes from the sounds that create the song of Key West. Once the song has stopped, the life it sang about trudges on. There is a kind of emptiness to the song, but it moves everyone who listens to it. It creates a connection with the listeners as well as brings their love of Key West to life â€Å"And when she sang†¦ whatever self it had, became the self†. This tune could be of their own life or the reason they come to Key West. It definitely paints the picture everyone goes there for. Sadly, when the song is over, it seems as if the love for the West isn't as strong.When the speaker turns away, the song no longer is a beautiful melody of the o cean, but a cry. The cry, a constant longing of Key West to have visitors and of the speaker to return again. Only during the summer does the speaker visit the Keys. Since he is only able to visit once every year, the need to visit as well as the Keys need for visitors builds up. Both with the longing to reunite, the cry is heard. There is a strong connection with the speaker and Key West. The speaker carefully describes the beauty of the beach as if it were a women. Every hour spent at the beach is precious. As the sun egins to set, the speaker gets an unsettling feeling. Even though he comes back every summer, it is painful for him to leave such a hypnotizing place. As the day comes to an end, the song seems as if it becomes slower. Creating everything that Key West is, as the song comes to an end, so does its surroundings. Fishing boats go back out to sea, the light begin to turn on, and the speaker has to tear himself away from his love. Time is of the essence and in no sense wa sted when the speaker visits Key West. â€Å"She measured it to the hour†, the song is perfectly measured out between sunrise and unset. This then makes it easier for the speaker to leave the beach, allowing him to go about his daily life. Then there is the mention of another man, Ramon Fernandez. The speaker looks up to him, asking if he knew why the melody was ending. I just came to the conclusion that Ramon was nothing but a man who was along for the ride. The speaker probably just asked him if he was interested in seeing Key West. Ramon has no deep connection with the coast unlike his chaotic friend. Although, he seems as if he is good company. He provides the speaker a chance to express his displacement with the song nding as well as the day coming to an end. Key West as a whole can be interpreted as something desired. Expressed like a love for a women, the beaches of Key West provides the speaker with a peaceful place. He longs for the passion, comfort, and peace that t he coast grants him. The possibility arises that the speaker was never able to truly express his love until arriving at the coast. There is no sure reason that the speaker feels such a deep connection with Florida. Maybe he lived there as a child, hearing the sounds of the ocean, wind, and creatures daily. Then when he would come back summer after summer, the sounds and sights hanged much like he did with each passing day. The speaker is constantly going back to a later time when things were as they picture them as a child. The song could represent the passing of time, as the day ended, he came to the realization that the beach was not what it used to be. The beach lifestyle being calm and easygoing, allowed the speaker to feel at peace. So then when the speaker left this lifestyle behind for another one, he realized the chaos was too much for him to handle. Sadly he was not able to return for whatever reason, except once a year, every year when the weather was at its hottest.A poss ibility could be that there was a job, family, and or life experience that was calling his name. Something of a forceful nature that caused him to leave. In his absence, the coast cried out for him, desperately trying to bring him back to peace. He did not know the cry was for him at the time, but once he came back, it became real. His love for Key West, for his old life was no longer in his grasp. The speaker could no longer turn back time and enjoy all those years he had flash before his eyes. Another interpretation could be that the need to be that Key West represents some sort of psychical or emotional need.Something that cannot be fulfilled by every day life. Key West is a tropical place, there are always exciting, fun, and new things to try. It is a freeing place where anything and everything is accepted. It is easy to find yourself in a social acceptable setting. Depending on the person, different settings can be more opening to others. For example, many people go to New York because they are widely accepted. All in all, Wallace Stevens wrote a cavern of a poem. Always going in deeper, seeing new perspectives, and discovering something new. The Idea of Order at Key West could be interpreted into ust about anything for anyone. Stevens so delicately thought out every single detail, making it such a beautiful read. Carefully unwrapping each sentence, I find myself longing to know more. In the end, what Stevens really wanted was an admirer. Someone who craved the words written by him. An adorer who would stop for nothing to know what his next thought would be. What creator doesn't want someone to admire their work ? Creating a vivid picture with every word, Stevens captured the essence of the thirst for love and desire. The Idea of Order at Key West was only just the foot in the door of this new way of writing.