Cango

In the introduction video, Liz outlines the mission as being an â€Å"online entertainments company that sales primary music and books with the intention of branching out to online gaming and e books†. LIZ does a good Job by defining the mission at its most basic level and making it clear. Transformational Leadership â€Å"is the ability to get people to want to change, Improve. And to be led. (Morehouse, 2001 r' Liz uses Transformational Leadership as a great strength when trying to convey her ideas of online gaming to her directing management team.She was able to motivate them to commit to her vision, and encourage innovation/creativity through challenging the normal beliefs of the group. Liz weakness Is her Inability to effectively communicate with the production staff members. She chose the time to tell them about an important new initiative of online gaming while walking to a meeting. This meeting should have been an opportunity to introduce her new idea, open the floor to her associates for their input, needs and values on this project. Instead she made them question the timeline of the project and feel disenfranchised.Motivation plans a valuable role in any organization. It is a trait that should be Instilled In every member of Congo despite their designation or responsibilities. Warren shows strength with his ability to outline the talent and possibility of growth room within his department with the new online gaming Imitative. He looking for ways to increase his team motivation by developing internal talent, empowering his team to do what is best for the organization while Increasing revenue and market growth for the organization.Warren also does a great job with team motivation with his team by assigning roles, seeking their opinion through reporting and allowing their contribution to play a role in the decision making process. Warren should try using Job rotation. Job rotation Is the â€Å"practice as the periodic shifting of an employee roo m one task to another. â€Å"(Robbins, PIG. 73) Warren's team seemed to fall into the same roles within their group. By practicing rotation, this will allow them to do other lobs and challenge themselves with new responsibilities.I recommend Congo try to understand individual's strengths and weakness and how these strengths and weakness affect the person within a team. All while building the teams self esteem. Human Resource within the Congo organization can have a remarkable impact across all other functions, If is positions itself as a leader and partner In the business. Maria head of HER as aligned herself as a key player within the senior management team. She has done a great Job outlining the staffing needs and policy 1 OFF developing and a defined performance appraisal.She may have isolated Nick by blowing off his ideas in the group and team vignette. Maria must recognize Nicks radical behavior/characteristics and be skilful enough to allow him to be himself as long as he has a positive contribution to the team. In another situation she suggests him as a candidate for a promotion. At last, the appraisal. Warren should have had he tools to Judge, weather Nick had the skills and qualities to do his Job effectively. Instead, Nick left the meeting feeling like he has done a great Job with his performance.In reality, Nick has a lot of work to do as to his contribution to Congo I recommend Congo provide a clear developing plan that â€Å"clearly communicate the organization's goals and future strategies along with time for employees to learn a new position, and establish a formal performance . â€Å"(Robbins, PIG. 253) Organization structure is â€Å"how Job tasks are formally divided, grouped and coordinated. â€Å"(Robbins, PIG. 11) Liz uses the Initiating Structure, â€Å"refers to the extent to which a leader is likely to define and structure his or her role and those of subordinates in the search for goal attainment. (Robbins, PIG. 158) Congo does a great Job outlining their department. They use differentiations by grouping people by functions performed. The strengths in departmental is having the expertise in within your department. Everyone on the team seems to have similar ideas and thoughts. Maybe, Congo can implement a team structure. This will allow a representative from all five departments to share ideas and â€Å"decentralized decision aging to the level of the work team. â€Å"(Robbins, PIG. 220) The current environment is a relaxed structure.Liz wants to implement a formal culture with the upcoming Initial Public Offering. The strength of the current culture has been great moral and enthusiasms. This has lead to growth and expansion for Congo. As Congo embark on a new formal culture. This Culture change can bring turnover in leadership. I recommend Liz to take into consideration of the demographic of her team when applying culture change. â€Å"Culture change is more likely to take if the organization is both you ng and small. â€Å"(Robbins, PIG. 239) CanGo After evaluating CanGo for the last 4 weeks, we feel there are some issues that stand out that should be considered before moving forward with this new on-line gaming venture. The following are what we consider the issues that CanGo needs to be aware of and recommendations to address each. The angle that the marketing department is taking needs to be fully evaluated. The type(s) of customer CanGo will be taking on should be fully understood. The customer service department should be highly considered. The current inventory management system needs to be rethought. The phone system that is presently in place needs to be updated. The proposed second ASRS system many not be necessary at this point. CanGo’s gaming customer base is the X and the Y Generation also known at the Millennial Generation. These two segments of the buying population â€Å"will outnumber Baby Boomers in 2010† ( (Henderson, 2006). They are also referred to at the NextGen, GenY and Echo Boomers. The generation born 1961 to 1981 (several different opinions on the actual date range) is called Generation X (Gen X) and is considered the X Generation are the most over indulged generation so far. They were doted on by their parents due to having extra money in the late 80’s and early 90’s. Along with the divorced parents that double incomes, remarried and sub placing the divorce guilt. Generation Y (Gen Y) dates from 1982 to 2003, again no definitive dates have been set, but widely believed. They are the premier generation to fully grow up with all cell phones and computers in use over land lines and no home computers. They are â€Å"experiential and exploratory learners†¦(and) strongly prefer learning by doing† (Sweeney, 2006). According to Sweeney, â€Å"they almost never read the directions; love to learn†¦multiplayer gaming, computer simulations, and social networks (that) provide little penalty for trial and error learning†. As little as four years ago, this generation was being noted for its extensive use of gaming and how it has had â€Å"a very significant impact upon their expectations for learning†¦(because it) offers thrills, competition, engagement and a rich array of emotional stimuli that also enhance learning†, by having already spent thousands of hours playing electronic, computer and video games. (Sweeney, 2006). CanGo’s marketing team will need to educate the executive team all the way through management and each mployee, so they will better understand their customer base and how important it is to have the proper procedures in place to accommodate their needs. This generation will tell you if you are getting it wrong and they will take their business somewhere else. One of the best ways for any company to achieve success is through considering their customer’s needs and making improvements on service quality. There are several ways that this can be accomplished. A company can best serve its customers by understanding the type of issues the customers have before they have them. By obtaining some baseline data and implementing changes with that information, they will decrease the number of calls and returns. When they are provided with a complaint from a customer, they should retain that information so that they can decrease the number of issues even further. They should also look at ways to bridge the gap between happy, loyal customers and angry, transient customers such as with surveys. The first is through customer satisfaction surveys which helps get to the heart of critical relationships in ways that help companies move their business forward. The satisfaction, loyalty, and reference-ability of their customers directly affect growth and profitability. The next is a customer service survey which can provide management with valuable input on both short-term and long-term decision-making, offering critical operational and strategic advantages over the competition. These are flexible enough that they can be conducted online, by phone, or through regular mail. The last is a customer loss review survey that would help to identify the root causes of defections so that direct action can be taken to minimize the loss of customers in the future. Keeping new customers will be a top priority for CanGo. This will require that the current staff be retrained and any employee that will not comply with the new process will be replaced. Their skills on the phone will leave a lasting impression on the customer as to how responsive CanGo is to their perceived issues. In order for the CanGo to get their products to the right place on time, with the right quantity and highest quality, it is imperative that we choose the best possible way to approach inventory management. Since CanGo does have several centers to work out of, it is essential to identify where the supply or products are to be physically located. It should be determined which has the most benefit: storing inventory close to the supplier, the customer, or in house. This could mean that the inventory will be spread out at various CanGo distribution centers and vendor sites. In order to track this inventory we recommend incorporating a PAR method for easy and quick tracking on all supply transactions at POS (Point of Sale) and POU (Point of Use) locations. This will allow us to keep track of all of the products on a more realistic time basis, thus insuring we have the right product ready to order from a third party vendor or available in stock at one of CanGo’s distribution centers to fulfill the customer order. Another aspect is insuring inventory integrity through the use Data Collection technology. To support the proposed shop floor inventory control system or ASRS (Automatic Storage and Retrieval) solution, we need to be able to integrate how the technicians, customer service representatives, and internal and external account managers do business. This means that the inventory management solution must incorporate and interface with a materials management system, a billing system, an ADT (Admission, Discharge, & Transfer) system, as well as a cost accounting system. Getting the product to customers when and where they want it is critical to marketing success. This is why we need to include in our cost effective solution a way to monitor and keep track of all supply transactions. To do this we will maintain a library of transaction records that will give us the ability to better predict our customers buying behaviors. If we can do this, we can insure the most desired products are available and ready to ship in a more expeditious manner. Customer Service issues at CanGo: Our Team feels that one of the major areas to consider in this expansion to on line gaming is expanding and updating customer service systems, processes, and service personnel. We feel that CanGo can not overlook putting in to motion action plans early to handle the expected 400% increase in business they are forecasting. The entire phone system needs to be updated to add more trunks and roll over lines to be able to handle the increase in call volume. It is important that when a customer does take the time to call in with an issue, that they do not get a busy signal or be placed on hold too long. This will just cause them to become more irritated. A new Voice over Internet Protocol (VoIP) system should be purchased and installed at least six months before the expected call volume increase. A VoIP system is secure, takes almost no space since it is stored in a current sever rack, and will only require one or two employees to maintain and update it. Another advantage is that this type of system allows for unlimited users, mailboxes, voicemail, and auto-attendant. There will be extra room for expansion since the current large phone cabinets will be removed and sold which could help fund the new VoIP purchase. The entire phone tree/auto-attendant needs to be reprogrammed with updated company and customer service level choices along with a choice in language option. The first choice in product help should be updated to online gaming. This is the new product of the company and will be free advertising. The new call volume will be linked to the online gaming and those customers need to have that as a first choice. The gaming demographic, Gen Y, is known to be impatient and having their choice second could be perceived as not showing respect for their business. Also, listing it first is free advertising to customers that do not know that CanGo has started an online gaming (gaming) division. While most book readers are not the gaming target market, they will most likely know someone that is and word of mouth is the best advertising. All subsequent levels would be updated to match the switch between gaming and books on the call tree. The choices for each would be similar: 1. New Account 2. New Games/Books available 3. Returns/Issues 4. Technical Help a. Gaming b. Online Return Material Authorization (RMA)/Returns page The last choice on the tree would be for vendors and courier assistance. The current RMA system is not working. The customer needs to be able to request RMA number and materials on the website. Currently, the website does not allow this action, nor does it list the current process which is to call the service center to obtain the number materials. This must be automated and the return labels will need to be printable by the customer. The current process of sending shipping labels via the courier is time consuming, not efficient, and is not environmentally friendly. This will allow for less paper and trucks out on the road to deliver the labels; (maybe two attempts) and a third to pick up the package. The Green aspect would also be pointed out on the website to explain to those that may want labels shipped to them. This is also a good promotion point for the company. With the new ASRS system that has been proposed, a second ASRS will be added in the plan. Getting some more information on the necessity of this second system is crucial to making a proper decision about its importance. If the first was implemented and the second held till the volume increased, the chance of failure would decrease. It would also allow time to work out bugs with the setup, making it easier for subsequent systems to be implemented. Integration of software would be easier since only one system would be worked on at a time. Furthermore, this would allow time for everyone to have a better understanding of how to use the system and what information to look for. With these recommendations, we feel that CanGo has a very good chance of not only making a smooth transition to the gaming world, but also become a better, more responsive company overall.

Effects of Advertising

Effects of Advertising Presentation Ashley Maloney HUM/176 10/21/2012 Dr. Caicco Effects of Advertising Presentation Effects of advertising can be positive and negative for some businesses, it just depends on the type of business you are running, and the type of advertising you choose. I chose to reflect on the effects of advertising fast food. Fast food is common and almost everyone eats at a fast food restaurant weekly. A lot of people speculate that the fast food restaurants target young children for obesity.Fast food restaurants are always going to be around and they are going to continue to expand with their ways of advertising. Fast food restaurants are advertised many ways, including: Television, Internet, Billboards, Coupons, Mail, etc. The television is a popular way of advertising because a lot of people watch it. People watch TV daily, some all day every day. So fast food restaurants know that their products will be seen if they are on the television set. Internet always h as ads that pop-up when you are on there.Even if your not on a certain website that pertains to them, the pop-ups will still come about. Even though you have the option to either look at the pop-up or click out of it, it is still there. Even a glance at the pop-up will make you see their products. Billboards are a popular way to advertise because people drive daily. If you are on your way to work you will more than likely see a billboard that promotes new products by fast food restaurants. Coupons are sent whether you want them or not. I get them all the time.Restaurants send these coupons out because they promote a buy one get one free advertisement, which is unique to me because it is a way to pull people in. It is a way for people to go back time and time again. Who doesn’t like free food? Speculators believe that children are targets for obesity when it comes to fast food. Marketing for fast food restaurants is proven to be unhealthy for children. The L. A. Times reports: In 2009 preschoolers saw 56% more ads for Subway, 21% more ads for McDonald’s and 9% more ads for Burger King, compared with 2007.Children age 6 to 11 saw even more: 59% more ads for Subway, 26% more for McDonald’s and 10% more for Burger King. The report also found that African American kids and teens are exposed to at least 50% more fast food ads than their white counterparts. (Melnick, 2012 Time Inc). Eating fast food has become a routine for families nowadays because they have no time for making dinner so they stop at a restaurant and eat. When a parent eats late, they tend to make a quick stop because they are too tired or do not have the time for going home and making a dinner.It also makes it difficult because they have no time to spend with their children. Advertising is big today because it promotes the product that the business is trying to sell. They do not care about the health of children and teens as long as they are making money. Advertising draws more customers in and more customers bring in more revenue for the business. References Melnick, M. (2012 Time Inc). Time Healthland. Retrieved from http://Fast food restaurants are advertised many ways, including: Television, Internet, Billboards, Coupons, Mail, etc..

Modern value of the gold Essay Example | Topics and Well Written Essays - 1250 words

Modern value of the gold - Essay Example The history of gold is as old as the man itself. It is considered to be the first metal discovered by man. It is considered as one of the most beautiful of all metals. Ancient Egyptians made artifacts, idols and nuggets of gold. The revolution in the history and importance of gold began with the invention of gold coins. The art was started in Egypt which slowly reached Athens in 500 B.C. This development made gold an integral part of the economy of any kingdom. A number of metal ore deposits were found in Sifnos and Thasos in ancient Greece. These metals were used for making a wide variety of goods for consumption as well as trading purposes. One main purpose for which these deposits were utilized was the preparation of gold coins. The coins were basically made of electrum which is an alloy of silver and gold. The art of coinage, beginning from Lydia, reached in Athens in 550 B.C. these coins were initially used for large scale trading purposes only. However, these coins played a number of roles in ancient Greeks later on. They provided a medium through which goods may be exchanged. Thus, an alternative for barter trade was provided. They served as a source of revenue to the state. They were also considered as a type of metal resources which were mobile and may be delivered easily. Later on, the softness and glitter also make the gold fit for the purposes of making jewellery and ornaments.

EXAMINE THE DISTINCTIVE PROBLEMS THAT DEVELOPMENT NGOs ENCOUNTER Essay

EXAMINE THE DISTINCTIVE PROBLEMS THAT DEVELOPMENT NGOs ENCOUNTER - Essay Example The spheres of work of development NGOs are diverse, encompassing humanitarian relief, long-term development, policy formation and political advocacy (Atack 1999). The only common element among all NGOs is that they are not a part of the government (Tandon 2001). Development NGOs play an important part in determining the form taken by civil society. They also support advocacy NGOs, unions, social movements, interest groups and research institutions among others (Clark 2006). Nongovernmental organisations (NGOs) â€Å"have become increasingly important agents of the development process in the countries of the South† (Atack 1999, p.855). To meet the standards of legitimacy, development NGOs are required to meet four critieria: representativeness, distinctive values, effectiveness and empowerment. From the middle of the 1990s, with the recession hitting industrialised countries, less money was available for the funding of development NGOs. An example is the cutting off of funds to South African NGOs by international benefactors, who assumed that the new democratic government of the country would fund them. Due to lack of adequate finances, development NGOs may spread themselves too thinly with respect to sectors, objectives or geography. Also, mismanagement and seepage from programme funds occur frequently (Lynch and Modgil 1997), resulting in reduced financial strength. Edwards and Fowler (2002) support the view that development NGOs face complex challenges constantly, since funding is unpredictable, social change is complex, guidance availability is low, and there is no single measure for success. For effective functioning, NGOs should develop their management capabilities. In the case of NGOs involved in development education the main challenges include the need for renegotiation and accurate definition of development NGOs’ relationship with the state. This is because the independence of the developmental NGO may get

The Music Industry and Copyright Issue in The Digital Phase Essay

The Music Industry and Copyright Issue in The Digital Phase - Essay Example Warner Music Group captures 27% of market share, which makes it the 2nd largest in the world. Sony Music Entertainment captures 14% of the world market share after it formed Sony/BMG following a merger with Bertelsmann, which was later dissolved in 2008 with Sony now operating as Sony Corporation’s subsidiary. EMI, which is based in the UK, has a 5% market share and is the smallest of the major record labels. While these four record labels dominate the music industry, there are independent companies that require mention. These companies include Koch, EDC, Zomba, Edel Music, and Bad Boy Entertainment (Morton & Koufteros, 2008: p502). Nature of Problem Over the last decade, the recorded music industry has been shrinking. Although it has been shrinking, consumption of music is higher than it was ten years ago, especially led by technological advances and new models of business. Every major record label has reported losses on a consistent basis over the last decade and, unless the re is a radical action, the trend is unlikely to stop (Altschuller & Benbunan-Fich, 2009: p52). Sales of physical CDs have declined to half of what they approximately were in 2000 with sales of digital music on the internet unable to cover for this particular decline. Revenue fell by 6.2% in 2010 as digital music sales expanded physical CD sales fell, and music piracy on the internet was made worse by consumer sentiment and poor economic conditions. Since the late 90s and early 2000s, technology has had a major effect on most industries. Illegal file sharing and the advent of MP3 technologies has had a negative effect on their revenues and is now regarded the beginning of the music industry’s decline (Altschuller & Benbunan-Fich,... This "The Music Industry and Copyright Issue in The Digital Phase" essay outlines how the Internet has changed music business. New services that were earlier unavailable to the consumer because of technological limitations have now become viable revenue streams, although they are not viable. The new products and services created for the music consumer include mobile services, streaming services, subscription services, and digital downloads (Mertens, 2010: p665). Digital downloads have accounted for approximately 50% since 2010, of total music sales, which is representative of more than 60% of the total business on the digital platform. Currently, iTunes is the major player in this market, which accounts for approximately 70% of worldwide sales of digital distribution. At a price of $0.99 compared to $13 for physical sales, this has had a negative impact on revenues. Subscription services give the music consumer the option of getting as much music as they want during purchase. The mus ic consumer will pay the service provider a fee in exchange for the ability to listen, as well as download the number of tracks they wish. However, this model is disadvantageous to the consumer since; even though, they pay a fee for this music they do not have ownership of the music once the subscription expires (Mertens, 2010: p665). Major players in this sector include Rhapsody and Napster. Streaming services, while offering the consumer the ability to listen to the music they want drastically reduces the revenues of the music companies.

According to the article and answer the question Assignment

According to the article and answer the question - Assignment Example The behaviors suggest that orangutans are intelligent species with different personality and mentality compared to chimpanzees and gorillas. Orangutans of different groups are found to have different behaviors and practices than each other. The existence of culture in animal species, as a result, is evident keeping the findings of the article in view. The way of hunting, extracting insects with sticks, making pillow of twigs or wiping faces with leaves as with a napkin are different behaviors found in different groups. The conclusion, as a result, is the confirmation of culture’s existence among Orangutans. The close association of such behaviors is found in human cultures. The different behaviors are important to understand the personality of red-haired apes from others. Furthermore, the way orangutans teach their behaviors to their young ones show the level of responsibility they take to nurture their breed and to extend their cultural norms ahead. These behaviors are significant to show the existence of culture in animals, and specifically in orangutans. 2.Drugs: Angiosperms plants are known to have a bitter taste and contain high amounts of psychoactive agents. Since Dinosaurs could not identify the bitterness and detoxify the substances with their less effective levers, they died after having a lot of angiosperms. 1. Sex: The claim is proposed as a negation to high temperatures being the reason for killing the gigantic animals, dinosaurs. However, to support the theory that rising temperatures remained the cause of their extinction, Cowles proposed the idea of testes being non-functional in such high temperature leading to natural contraception and, at extreme, the extinction of dinosaurs. The hypothesis, hence, is a mere idea which is not supported or backed up with proper evidences or experiments thereof. 2.

Week eleven forum Term Paper Example | Topics and Well Written Essays - 250 words

Week eleven forum - Term Paper Example Surrealist desires includes our primordial want for sex, fame, fortune and other instincts which when taken into excess are considered base. Thus, advertising such as the one employed by Carls Jr which is supposed to be a wholesome product has to associate with "sexism" when it used Terry Crews sexy innuendos to communicate subtly that the product is delectable and improve Carls Jr position in the market. The list goes on, employing the same surrealist principle of appealing to our subconscious desires. The approach is so effective that even products that could kill could have patronage. The classic example is the cigarette Marlboro which employs an absurd advertising (before it was banned) under the slogan "Marlboro Country which is really nothing except to depict an Alpha male stature that anyone who will not smoke Marlboro are considered as "others" and therefore inferior, less sexy and